Tags: print

Smallaa print collateral – useful, usable, and beautiful

Henrik Olsen
  • Henrik Olsen
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As part of creating the new visual identity and web site for Smallaa.com, Hot Studio recently had the opportunity to design the business print collateral materials for the company. Business cards, letterhead, envelopes, and mailing labels are business communication materials companies need, even in this all digital age.…

The Color Conundrum: Translating Colors from Print to Web

Laura Haertling
  • Laura Haertling
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Have you ever wondered why some of the colors you experience in a printed piece are difficult, if not impossible, to recreate on the web? Here’s why.

Print and CMYK:
Print colors are made by adding together cyan, magenta, yellow, and black pigments (also known as CMYK). When dialed…