Tags: Business

Producer, Project Manager… What’s in a Name?

Margot Merrill Fernandez
  • Margot Merrill Fernandez
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Recently the Producer Group at Hot Studio re-examined our label. “We’re producers… right?” we asked ourselves in a heated internal meeting.

I fully recognize that no one outside of the design industry would understand why some interactive producers cringe when referred to as (God forbid!) a “project manager,” “account…

Five Things “Gained” From the 2008 AIGA Gain Conference

Shalin Amin
  • Shalin Amin
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At the intersection of business and design, what innovative approaches do business and design leaders take in creating ?a greater return on investment, fostering emotional connections and providing positive brand experiences for customers,? all while keeping their users/customers in mind? The AIGA Gain conference attempted to answer…