Category: Strategy
03.04.2009

Is any attention good attention?

Katrina Alcorn
  • Katrina Alcorn
  • 1 Comment

Our quest to understand social media brought us to David Peck. Peck started his journey in social media posing as “Britney Mason,” a sexy 26-year-old woman, and managed to be Britney in his online interactions for about two years. A year ago, NBC requested an interview and…

Posted in: Business, Design, Social Media, Strategy
03.04.2009

Successful collaboration creates the new brand of Omidyar Network

Henrik Olsen
  • Henrik Olsen
  • 0 Comments

In the Spring of ‘08, Hot Studio had the honor of being hired to help create the new visual identity and web site for the Omidyar Network. The Omidyar Network is a philanthropic investment firm founded on a belief in the potential of individuals — coupled with…

Posted in: Asides, Design, Social Media, Social Responsibility, Strategy
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03.03.2009

Smallaa print collateral – useful, usable, and beautiful

Henrik Olsen
  • Henrik Olsen
  • 1 Comment

As part of creating the new visual identity and web site for Smallaa.com, Hot Studio recently had the opportunity to design the business print collateral materials for the company. Business cards, letterhead, envelopes, and mailing labels are business communication materials companies need, even in this all digital age.…

Posted in: Design, Strategy
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02.24.2009

Little Brother’s Advice

Katrina Alcorn
  • Katrina Alcorn
  • 3 Comments

We’re doing some research in our spare time about how companies can be more strategic in their use of social media. In other words, how should companies use blogs, Facebook, Twitter, and other social networking platforms to connect with existing and potential customers? Who should be in charge of…

Posted in: Business, Social Media, Strategy, UX
01.28.2009

Cause Marketing and Social Responsibility – Kellogg Marketing Conference

Rajan Dev
  • Rajan Dev
  • 3 Comments

It was very cold in Chicago last weekend (temperatures in the single-digits), but the reception at the Kellogg Marketing Conference – Consumer 2.0 was extremely warm!

I had been invited to participate on a panel entitled, “When Your Customer’s Cause Becomes Your Own.” The panel was moderated by Keecia…

Posted in: Asides, Business, Design, Social Media, Social Responsibility, Strategy, Sustainability