Congratulations to our good friends at BART.gov for their award from the San Francisco chapter of the American Marketing Association. BART’s outreach efforts across several channels was recognized with this year’s Excellence in Digital Marketing Award, beating out such industry stalwarts as the interactive marketing agency Razorfish.
Ever since they engaged Hot…
It’s confirmed: The world is broken and it needs to be fixed. The economy is hurting, the world is warming, and people are in need, abroad and at home. What can we as designers and as individuals do to help make the world a better place? How can businesses…
Calling all designers!
I want you to use your talent and skill to help save the world. One person can make a difference and inspire others to do the same. I have the remarkable privilege to share a stage with three remarkable women who are generating change inside…
In the web design world, we have a tool called personas—fictional characters that are stand-ins for our target user groups. Some designers love ‘em and some hate ‘em, but when we use personas at the right time in the right way, they can be a useful way to help…
Ever wonder who’s behind the robotic voices on BART?
Doors are closing… please stand clear of the doors.
Six car train for Richmond in two minutes.
That’s “George” and “Gracie”, two computerized voices that are part of an automated announcement system that BART started using about ten years…
