Hot Tub

About the Author:

Katrina leads the User Experience (UX) team. On any given day, a UX lead may be running client workshops, interviewing customers, sketching detailed wireframes, or anything else that helps the design team understand business and user goals, and how they translate into winning design ideas.

Posts By This Author

• Personas 2.0
• The voice of BART
• The ultimate online party host
• How did we get here?
• Crowd-sourced customer service
• Is any attention good attention?
• Little Brother’s Advice
• TED Day 2: Finding your muse and robots that could save your life
• TED Day 1: Linked data, polluted oceans, and real world vs. porn
• Our Web 2.0 President
• Eat a good breakfast
• Help us get our panels in SXSW!
• Designing for diverse audiences
• Managing UX teams
• “Designing Like We Give a Damn” Wrap Up