Congratulations to our good friends at BART.gov for their award from the San Francisco chapter of the American Marketing Association. BART’s outreach efforts across several channels was recognized with this year’s Excellence in Digital Marketing Award, beating out such industry stalwarts as the interactive marketing agency Razorfish.
Ever since they engaged Hot Studio for the redesign of their site, BART has been creatively aggressive in the ways they interact with their riders — a rare quality for a public transportation agency. The Voice of BART has a prominent presence across a wide array of social media:
- BART’s new website
- Email and text alerts
- The BART Twitter feed
- BART’s blog
- The BART Facebook page
- Open resources for developers
- myBART: entertainment news, ticket giveaways and more
We’re proud to have helped BART enhance thier online presence, part of their mission to connect with riders.
