In the Spring of ‘08, Hot Studio had the honor of being hired to help create the new visual identity and web site for the Omidyar Network. The Omidyar Network is a philanthropic investment firm founded on a belief in the potential of individuals — coupled with the power of markets — to create positive economic, political, and social change. The formation of Omidyar Network was inspired by Pierre Omidyar’s experience at eBay, which he founded in 1995.
The challenge that we faced was that Omidyar Network’s old website and logo were no longer conveying its strategic direction or its core beliefs. The new visual identity and website design, which we were to create, would serve as catalysts in articulating the direction of the organization.
After a series of in-depth brand workshops and wide design explorations, we created a visual identity that communicates how ON represents both the power of the individual as well as the power of networks of people. For the website, we created a compelling visual system for ON to show the diversity of its portfolio and the positive impact of its work. The final outcome is that Omidyar Network can clearly communicate the inspiration behind, and the diversity of, its investments.
All of us at Hot Studio are so proud to have had the opportunity to work with ON, and we hope that our design work will help further the accomplishments of the organization.
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“Hot went above and beyond to understand our business and our audience. Our close working relationship made for a great process and end result.”
- Kelly Mason, Omidyar Network, Manager of Communications
