Comments on: Cause Marketing and Social Responsibility – Kellogg Marketing Conference http://hottub.hotstudio.com/2009/01/cause-marketing-and-social-responsibility-kellogg-marketing-conference/ Hot Studio's Blog Fri, 30 Jul 2010 01:04:10 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: melanie thomas http://hottub.hotstudio.com/2009/01/cause-marketing-and-social-responsibility-kellogg-marketing-conference/comment-page-1/#comment-395 melanie thomas Tue, 20 Apr 2010 17:27:31 +0000 http://hottub.hotstudio.com/?p=190#comment-395 Hi, I'm a PR/COMMUNICATIONS MAJOR at Wilkes University. I'm researching social cause marketing for an ethics paper I'm writting for my senior seminar class. Can you explain what "Green Washing," is? Thanks, Melanie Hi,

I’m a PR/COMMUNICATIONS MAJOR at Wilkes University. I’m researching social cause marketing for an ethics paper I’m writting for my senior seminar class. Can you explain what “Green Washing,” is?
Thanks,
Melanie

]]> By: Keecia Broy http://hottub.hotstudio.com/2009/01/cause-marketing-and-social-responsibility-kellogg-marketing-conference/comment-page-1/#comment-89 Keecia Broy Mon, 16 Feb 2009 14:59:01 +0000 http://hottub.hotstudio.com/?p=190#comment-89 Rajan - Thanks for writing such a thoughtful post about the Cause Marketing conference at Kellogg. I learned a ton from moderating the session. I heard various perspectives about how and why companies choose to enter into a cause marketing partnership, including how they make the best business case for whatever partnership they pursue. There are some exciting things happening in the world of cause marketing, and it's exciting to know that these partnerships will continue to grow and evolve. Keep up the great work that you all are doing at Hot Studio - the quality and scope of your work is impressive! Rajan -

Thanks for writing such a thoughtful post about the Cause Marketing conference at Kellogg. I learned a ton from moderating the session. I heard various perspectives about how and why companies choose to enter into a cause marketing partnership, including how they make the best business case for whatever partnership they pursue. There are some exciting things happening in the world of cause marketing, and it’s exciting to know that these partnerships will continue to grow and evolve. Keep up the great work that you all are doing at Hot Studio – the quality and scope of your work is impressive!

]]> By: Wendy http://hottub.hotstudio.com/2009/01/cause-marketing-and-social-responsibility-kellogg-marketing-conference/comment-page-1/#comment-88 Wendy Tue, 03 Feb 2009 22:59:39 +0000 http://hottub.hotstudio.com/?p=190#comment-88 Hey Rajan, You wrote a very thorough post covering nearly everything in the panel. Thank you very much for sharing this! Please allow me to share this on my blog as well. I believe my friends who were not able to attend the panel or/and the Conference would highly appreciated your marvelous words! Cheers, Wendy Hey Rajan,

You wrote a very thorough post covering nearly everything in the panel. Thank you very much for sharing this! Please allow me to share this on my blog as well. I believe my friends who were not able to attend the panel or/and the Conference would highly appreciated your marvelous words!

Cheers,
Wendy

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